Piece-Of-Pie Affiliate Program
Agreement
Piece-Of-Pie Affiliate Program Agreement
Effective Date: July 31, 2026
Last Updated: July 31, 2026
1. Acceptance of this Agreement
Welcome to the Piece-Of-Pie Affiliate Program (the "Program"). This Affiliate Program Agreement ("Agreement") governs your participation in the Program operated by Shy Bunny ("Shy Bunny," "Company," "we," "our," or "us").
By submitting an application, accepting approval, accessing an affiliate account, using an Affiliate Link or Affiliate Code, promoting Shy Bunny products, or otherwise participating in the Program, you acknowledge that you have read, understood, and agree to be legally bound by this Agreement and all policies, guidelines, commission schedules, brand guidelines, and other documents referenced herein.
If you do not agree to these Terms, you must not participate in the Program. Participation is voluntary and does not create employment, agency, partnership, franchise, joint venture, fiduciary, or other legal relationship between you and Shy Bunny. Electronic acceptance constitutes your legally binding signature to the fullest extent permitted by law.
2. Definitions
For the purposes of this Agreement:
"Affiliate" means an individual or business approved by Shy Bunny. "Affiliate Account" means the approved account. "Affiliate Link" means a unique referral URL issued by Shy Bunny. "Affiliate Code" means a unique promotional code assigned by Shy Bunny. "Commission" means compensation earned on Qualifying Purchases. "Customer" means an individual who purchases through an Affiliate Link or Affiliate Code. "Company Materials" means Shy Bunny trademarks, names, logos, product information, photos, video, graphics, artwork, packaging, marketing assets, website content, copy, and other intellectual property owned or licensed by Shy Bunny. "Qualifying Purchase" means a transaction satisfying this Agreement and applicable Program rules.
3. Eligibility & Enrollment
Participation is by application and approval only. Submission does not guarantee acceptance.
Minimum eligibility requirements are:
- At least eighteen (18) years of age;
- At least 1,000 genuine Instagram followers;
- A public Instagram account;
- Based in Canada or the United States;
- An active social-media presence with content reasonably relevant to beauty, makeup, fashion, lifestyle, or related categories; and
- An authentic audience and engagement without purchased followers, fake engagement, bots, click farms, or artificial traffic.
Applicants must provide complete, accurate, current information and must own or have authority to use the promotional accounts and channels they submit. Participation must comply with applicable laws, regulations, and platform policies.
Meeting eligibility requirements does not guarantee acceptance. Shy Bunny may approve, reject, suspend, restrict, remove, or terminate any applicant or Affiliate at its discretion, with or without notice or explanation, to the fullest extent permitted by law. Acceptance does not guarantee continued participation.
Shy Bunny may request verification of identity, age, residency, audience authenticity, account ownership, traffic sources, or other information reasonably necessary to administer or protect the Program.
4. Independent Contractor
Affiliates participate solely as independent contractors. Nothing creates employment, partnership, agency, franchise, joint venture, fiduciary duty, or representative authority.
Affiliates must not represent themselves as employees, officers, directors, founders, customer-service representatives, distributors, wholesalers, retailers, agents, or official spokespersons of Shy Bunny unless expressly authorized in writing.
Affiliates have no authority to bind Shy Bunny, make warranties, approve refunds, resolve complaints, negotiate agreements, accept obligations, or act on behalf of the Company.
5. Program Administration & Changes
Shy Bunny may establish, modify, suspend, replace, discontinue, or terminate any aspect of the Program at any time, including commission rates, bonuses, payout schedules, cookie duration, attribution rules, qualifying products, campaigns, assets, eligibility requirements, participation criteria, software providers, tracking methods, and these Terms.
Changes may be communicated through the Program, website, email, or other reasonable means. Continued participation after a change constitutes acceptance to the extent permitted by law.
6. Affiliate Responsibilities & Compliance
Affiliates must promote Shy Bunny honestly, professionally, ethically, and consistently with the Company’s values.
All promotional content must be truthful, accurate, current, substantiated where required, and compliant with applicable laws, advertising rules, consumer-protection laws, privacy laws, and platform policies.
Affiliates are solely responsible for their content, disclosures, traffic sources, promotions, tax obligations, and other promotional activities.
Affiliates must promptly correct or remove content that Shy Bunny reasonably determines is inaccurate, misleading, unauthorized, unlawful, or harmful to the brand.
7. Affiliate Links, Codes & Tracking
Approved Affiliates may receive Affiliate Links, Affiliate Codes, or other tracking mechanisms.
Commissions are payable only on transactions successfully recorded through Shy Bunny’s approved tracking systems.
Shy Bunny does not guarantee uninterrupted, complete, or error-free tracking. Tracking may be affected by cookies, browser settings, privacy tools, operating systems, ad blockers, customer behaviour, internet interruptions, third-party software, or technical failures.
Shy Bunny’s tracking platform, accounting records, fraud-detection systems, payment records, and internal reporting will control attribution and commission calculations, except where prohibited by applicable law.
8. Qualifying Purchases
Commissions are earned only on Qualifying Purchases.
A Qualifying Purchase is a purchase that:
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is completed through an official Affiliate Link or Affiliate Code;
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has been fully paid;
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has not been cancelled;
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has not been refunded;
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has not been exchanged in a manner that invalidates the original purchase;
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has not been disputed;
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has not resulted in a chargeback;
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has not been identified as fraudulent or abusive;
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complies with this Agreement and all applicable Program policies.
Orders remain provisional until the applicable holding period has expired. Shy Bunny may exclude transactions arising from pricing errors, unauthorized promotions, test orders, suspected abuse, or other circumstances it reasonably determines are outside the intended Program.
9. Commission Structure
Commission rates are determined solely by Shy Bunny and may change at any time. Different rates may apply to Affiliates, products, campaigns, territories, promotional periods, or performance tiers.
No minimum earnings, sales, commissions, bonuses, traffic, or continued participation are guaranteed.
Unless otherwise stated by Shy Bunny, commissions are calculated on the eligible product amount after applicable discounts and excluding shipping and taxes. Shy Bunny may modify the commission calculation method prospectively.
10. Holding Period, Payout Threshold & Payment Terms
Commissions are subject to a mandatory forty-five (45) day holding period beginning on the date of the applicable customer purchase.
The minimum payout threshold is CAD $100.00. Balances below CAD $100.00 carry forward until the threshold is reached.
After the 45-day holding period has expired, an eligible balance that has reached the CAD $100.00 minimum threshold will be paid on Net 30 payment terms, subject to the Affiliate remaining in good standing and completion of any applicable compliance, fraud, payment, or tax review.
For clarity, "Net 30" means payment is due within thirty (30) days after the applicable commission balance becomes payable under this Agreement and Shy Bunny’s payment schedule.
Shy Bunny may delay payment where reasonably necessary to investigate suspected fraud, chargebacks, disputes, tax documentation, identity issues, account ownership, or other compliance matters.
Affiliates are responsible for providing accurate payment information and for any banking fees, currency-conversion costs, or other costs associated with receiving payment.
11. Taxes & Tax Reporting
Affiliates are solely responsible for determining, reporting, and paying all income taxes, self-employment taxes, GST/HST, sales taxes, withholding taxes, assessments, fees, and other governmental charges arising from commissions or participation in the Program.
Shy Bunny does not provide tax, accounting, or legal advice. Affiliates should obtain independent professional advice concerning their obligations.
Shy Bunny will not generally withhold taxes unless required by applicable law. Affiliates must provide tax identification, taxpayer, business, residency, or other information reasonably requested by Shy Bunny or its payment providers for payment processing, compliance, or tax reporting.
Affiliates are responsible for any GST/HST or other indirect-tax registration, collection, remittance, and reporting obligations applicable to them.
U.S.-based Affiliates are responsible for applicable U.S. federal, state, and local tax obligations and reporting. Canadian Affiliates are responsible for applicable Canadian federal and provincial tax obligations and reporting.
Shy Bunny may withhold, report, or otherwise process payments as required by law and may request tax forms or supporting documentation before payment.
12. Commission Reversals, Adjustments & Clawbacks
Shy Bunny may withhold, reduce, reverse, deny, offset, or recover commissions where reasonably necessary to protect the Program or where a transaction is ineligible.
Examples include refunds, cancellations, exchanges, chargebacks, payment disputes, duplicate transactions, pricing errors, fraud, abuse, unauthorized coupon use, self-referrals, tracking manipulation, or Agreement violations.
If commissions were paid in error or later become invalid, Shy Bunny may deduct the amount from future commissions or request repayment, to the fullest extent permitted by law.
13. Self-Referrals & Related Purchases
Unless expressly authorized in writing, Affiliates may not earn commissions on purchases made by themselves, members of their household, accounts they own or control, payment methods they own or control, businesses they own or control, or arrangements designed to circumvent this restriction.
Shy Bunny may determine whether a transaction is a self-referral or otherwise defeats the intended purpose of the Program.
14. Fraud, Abuse & Investigations
Shy Bunny may investigate suspected fraud, abuse, manipulation, deceptive marketing, policy violations, artificial traffic, or conduct inconsistent with the Agreement.
During an investigation, Shy Bunny may suspend an account, freeze commissions, delay payments, request records or information, remove promotional materials, restrict tracking, or take other reasonable protective measures.
Failure to cooperate may result in suspension or termination. Shy Bunny may permanently withhold commissions attributable to fraudulent, abusive, deceptive, or materially non-compliant conduct to the extent permitted by law.
15. Brand Representation & Conduct
Shy Bunny is a premium beauty brand. Affiliates must represent the Company and its products professionally, truthfully, respectfully, and in a brand-appropriate manner.
Affiliates must not publish or engage in promotional conduct that is offensive, discriminatory, defamatory, obscene, hateful, misleading, unlawful, or reasonably likely to damage or dilute Shy Bunny’s reputation, goodwill, intellectual property, customer relationships, or commercial interests.
Shy Bunny may determine whether conduct is inconsistent with its standards and may suspend or terminate participation accordingly.
16. Advertising, Endorsements & Disclosures
Affiliates must clearly and conspicuously disclose their material connection with Shy Bunny whenever required by applicable law, regulation, platform rules, or advertising standards.
Disclosures must be placed with or near the endorsement or promotional message, be easy to notice and understand, and not be hidden behind a link, profile page, hashtag block, or other location unlikely to be seen.
Affiliates must not rely solely on terms such as "affiliate link" or "commissionable link" where a clearer disclosure is required.
Affiliates must follow applicable Canadian and U.S. endorsement and advertising requirements. Shy Bunny may provide required disclosure language or compliance instructions, and Affiliates must follow them.
Affiliates must base reviews and testimonials on genuine experience and must not fabricate, materially alter, or misrepresent customer experiences.
17. Product Claims & Promotional Accuracy
Affiliates may use only product claims expressly published or approved by Shy Bunny.
Affiliates must not exaggerate product performance, manipulate demonstrations, create misleading comparisons, make unsupported pricing claims, or claim that a product cures, prevents, diagnoses, or treats a medical condition.
Affiliates must not misrepresent ingredients, formulations, safety, certifications, cruelty-free status, vegan status, sustainability claims, testing, performance, availability, or any other product characteristic.
Affiliates must promptly stop using any claim that Shy Bunny withdraws or identifies as outdated or unauthorized.
18. Artificial Intelligence & Synthetic Content
AI tools may be used only to assist with truthful promotional content.
Affiliates must not use AI or synthetic media to fabricate reviews, testimonials, conversations, endorsements, before-and-after results, product demonstrations, clinical claims, employee statements, or other content that may reasonably mislead consumers.
AI-assisted content must accurately represent the actual products and remain compliant with this Agreement.
19. Social Media & Traffic Conduct
Affiliates may promote through approved social media, websites, blogs, newsletters, podcasts, and similar channels.
Affiliates must not purchase fake followers, fake engagement, automated comments, bots, click farms, artificial traffic, or other methods intended to inflate metrics or generate commissions.
Affiliates must not impersonate Shy Bunny, create confusingly similar accounts, or represent themselves as employees, founders, customer-service representatives, or authorized spokespersons unless expressly authorized.
Affiliates must not engage in spam, unsolicited bulk messaging, misleading redirects, cookie stuffing, forced clicks, fraudulent installs, or other manipulative attribution practices.
20. Paid Advertising & Search Restrictions
Unless expressly authorized in writing, Affiliates must not purchase advertisements bidding on Shy Bunny trademarks or confusingly similar variations through search engines, shopping campaigns, display advertising, paid social advertising, or other paid media.
Affiliates must not use misleading display URLs, deceptive landing pages, unauthorized redirects, trademark variants, or advertising likely to confuse consumers about the Affiliate’s relationship with Shy Bunny.
Affiliates must not represent paid advertisements as official Shy Bunny advertisements or operate campaigns that compete with or interfere with Company advertising.
21. Coupon Codes & Promotional Offers
Affiliates may promote only coupon codes, discounts, offers, and campaigns expressly approved or assigned by Shy Bunny.
Affiliates must not create unauthorized discounts, publish confidential codes, scrape coupon websites, manipulate pricing, stack offers improperly, or imply discounts that do not exist.
Shy Bunny may deactivate, replace, restrict, or modify any promotional code at any time.
22. Marketplace & Resale Restrictions
Unless expressly authorized in writing, Affiliates may not promote or sell Shy Bunny products through third-party marketplaces including Amazon, Walmart Marketplace, eBay, Etsy, Facebook Marketplace, or similar resale platforms.
Affiliates may not represent themselves as authorized retailers, distributors, wholesalers, or official sales partners.
23. Intellectual Property
All trademarks, trade names, logos, product names, slogans, copyrights, designs, packaging, trade dress, photographs, videos, graphics, marketing materials, website content, software, proprietary technology, and other intellectual property owned or licensed by Shy Bunny remain the Company’s property.
No ownership rights are transferred to an Affiliate. All rights not expressly granted are reserved by Shy Bunny.
24. Limited License to Company Materials
Subject to continued compliance, Shy Bunny grants a limited, revocable, non-exclusive, non-transferable, non-sublicensable license to use approved Company Materials solely to promote Shy Bunny through the Program.
Affiliates must not alter, distort, animate, recolor, recreate, reverse engineer, or otherwise modify Company Materials without written consent.
The license terminates immediately upon suspension or termination.
25. Trademark, Domain & Identity Restrictions
Affiliates must not register, own, purchase, license, or use any trademark, business name, domain, social-media username, email address, advertising account, application name, or other identifier containing "Shy Bunny" or a confusingly similar variation without prior written authorization.
Affiliates must not file trademark applications or claim ownership of Company intellectual property. Goodwill arising from authorized use belongs exclusively to Shy Bunny.
26. User-Generated Content License
To the extent permitted by applicable law, when an Affiliate voluntarily provides, submits, tags, shares, or otherwise makes available photographs, videos, testimonials, reviews, social posts, or other promotional content featuring Shy Bunny products to Shy Bunny or for Company promotional purposes, the Affiliate grants Shy Bunny a perpetual, worldwide, royalty-free, transferable, sublicensable, irrevocable, non-exclusive license to reproduce, publish, distribute, edit, modify, adapt, translate, display, publicly perform, create derivative works from, and otherwise use that content in any media now known or later developed for advertising, marketing, promotional, educational, retail, commercial, public-relations, investor-relations, internal-business, and archival purposes.
The Affiliate represents that they possess all rights necessary to grant this license and that the content does not knowingly infringe third-party rights.
27. Confidentiality
Affiliates must maintain the confidentiality of all non-public information received from Shy Bunny, including unreleased products, formulations, pricing, commission structures, business strategies, suppliers, customers, financial information, marketing plans, internal communications, technical information, and other proprietary information.
Confidential information may not be disclosed, copied, distributed, or used outside Program participation without written consent. These obligations survive termination.
28. Privacy & Data Protection
Affiliates must comply with applicable privacy and data-protection laws and must not collect, sell, rent, disclose, transfer, exploit, or misuse personal information obtained through Program participation without appropriate legal authority.
Affiliates must promptly notify Shy Bunny of any actual or suspected unauthorized disclosure, misuse, loss, or security incident involving Company-related customer information.
29. Audit & Records
Shy Bunny may audit, inspect, review, and investigate Affiliate activities, traffic sources, content, promotional methods, and compliance with this Agreement.
Affiliates must cooperate with reasonable information requests and retain records reasonably necessary to demonstrate compliance. Failure to cooperate may result in suspension or termination.
30. Suspension & Termination
Shy Bunny may suspend, restrict, or terminate participation immediately where it reasonably determines that an Affiliate violated this Agreement, applicable law, Company policies, platform rules, or acted contrary to the interests of Shy Bunny.
Upon termination, all licenses cease immediately. The Affiliate must stop promotional activity, remove Company Materials as directed, cease representing themselves as a Shy Bunny Affiliate, and comply with reasonable termination instructions.
Unless prohibited by law, termination does not create an obligation to pay commissions that are not yet payable, are under investigation, or are associated with fraudulent, abusive, deceptive, or materially non-compliant conduct.
31. Indemnification
To the fullest extent permitted by applicable law, the Affiliate agrees to defend, indemnify, and hold harmless Shy Bunny and its affiliates, directors, officers, employees, contractors, successors, licensors, and assigns from claims, proceedings, damages, losses, liabilities, judgments, settlements, fines, penalties, costs, and reasonable legal fees arising from or relating to the Affiliate’s participation, promotional activities, breach of this Agreement, negligence, misconduct, violation of law, infringement of intellectual property, or violation of third-party rights.
32. Disclaimer of Warranties
The Program and related services, software, materials, links, tracking systems, marketing assets, and Company Materials are provided "as is" and "as available." To the fullest extent permitted by law, Shy Bunny disclaims express, implied, statutory, and other warranties, including merchantability, fitness for a particular purpose, non-infringement, uninterrupted availability, accuracy, and error-free operation.
33. Limitation of Liability
To the fullest extent permitted by applicable law, Shy Bunny will not be liable for indirect, incidental, consequential, exemplary, punitive, special, or similar damages, including lost profits, lost revenue, business interruption, loss of goodwill, reputational harm, or loss of data arising from the Agreement or Program.
The Company’s total aggregate liability arising from the Program or Agreement will not exceed the total commissions actually paid to the Affiliate during the six (6) months immediately preceding the event giving rise to the claim, except to the extent such limitation is prohibited by applicable law.
34. Force Majeure
Shy Bunny is not liable for delay or failure to perform caused by events beyond its reasonable control, including natural disasters, pandemics, war, terrorism, cyberattacks, internet outages, governmental actions, labour disputes, supply-chain disruptions, or third-party service-provider failures.
35. Governing Law & Jurisdiction
This Agreement is governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict-of-law principles.
Subject to applicable law, the parties submit to the exclusive jurisdiction of the courts located in Ontario, Canada for disputes arising from or relating to this Agreement or Program.
36. General Provisions
If any provision is invalid or unenforceable, the remaining provisions remain in effect. Failure to enforce a provision is not a waiver. Shy Bunny may assign this Agreement in connection with a merger, acquisition, financing, restructuring, or sale of assets without Affiliate consent. Affiliates may not assign or transfer this Agreement without prior written consent.
Provisions concerning intellectual property, confidentiality, payment adjustments, taxes, indemnification, limitation of liability, governing law, dispute resolution, and provisions intended by their nature to survive will survive termination.
This Agreement constitutes the entire agreement concerning the Program and supersedes prior discussions, understandings, communications, or agreements relating to it. By participating, the Affiliate acknowledges that they have read, understood, and agree to be legally bound by this Agreement.
37. Contact Information
Questions regarding the Piece-Of-Pie Affiliate Program or this Agreement may be directed to info@shybunny.ca.
Important Legal Notice
This Agreement is intended as a comprehensive business-program template and is not a substitute for legal advice. Because the Program involves Canadian and U.S. Affiliates, cross-border payments, advertising disclosures, taxes, privacy, intellectual property, and consumer-protection requirements, Shy Bunny should have Ontario counsel review the final Agreement before publication or mandatory acceptance.