
Signature Lip Shadow
This is NOT a lip liner. Its a Lip Shadow. A soft-focus lip defining formula that sculpts, blurs, and enhances your natural lips with effortless precision.
*100% Vegan, Cruelty-free, Waterproof, transfer-resistant, and fade-resistant for up to 12+ hours of comfortable wear (provided, worn as a Matte Lip)*
Traditional lip liners often require a steady hand, constant sharpening, and perfect symmetry. Even a slight mistake can leave lips looking overdrawn or harsh.
We wanted to make lip definition feel effortless.
Lip Shadow was created to simplify the process with a creamy, blendable formula that gives you time to soften and diffuse the edges before setting into long-lasting wear. Whether you're new to makeup or a seasoned pro, creating naturally defined lips becomes super easy and fool-proof.
1. Swipe Glide Lip Shadow along the outer edges of your lips wherever you want a little more depth, shape, or fullness. No need to chase perfect lines... we're creating a shadow, not an outline.
2. Blend Use your fingertip (or a lip brush) to softly diffuse the edges. Blend quickly while the formula is still creamy to create that effortless, soft-focus effect.
3. Let It Set Hands off for 30 seconds. Once it sets, it locks into a transfer-resistant, smudge-proof, waterproof finish that stays put for up to 12+ hours.
4. Make It Yours Wear it solo for naturally sculpted lips, or top it with your favourite lip stain, lipstick, gloss, lip oil, or lip balm. It plays well with everything.
There isn't a 'right' way to wear Lip Shadow. Blend it, blur it, layer it, or wear it your own way... that's the fun of it.
SHADE : DAWN
CYCLOPENTASILOXANE,TRIMETHYLSILOXYSILICATE,POLYETHYLENE,MICA,CI 77891,CI 77491,DIISOSTEARYL MALATE,CI 77492,CI 77499,C20-40 ALCOHOLS,COPERNICIA CERIFERA (CARNAUBA) WAX,SILICA,ACRYLATES/STEARYL ACRYLATE/DIMETHICONE METHACRYLATE COPOLYMER,CERESIN,METHYL TRIMETHICONE
SHADE : DUSK
CYCLOPENTASILOXANE,TRIMETHYLSILOXYSILICATE,POLYETHYLENE,CI 77891,MICA,DIISOSTEARYL MALATE,CI 77492,CI 77491,C20-40 ALCOHOLS,CI 77499,COPERNICIA CERIFERA (CARNAUBA) WAX,SILICA,ACRYLATES/STEARYL ACRYLATE/DIMETHICONE METHACRYLATE COPOLYMER,CERESIN,METHYL TRIMETHICONE,RED 7 LAKE
SHADE : MIDNIGHT
CYCLOPENTASILOXANE,TRIMETHYLSILOXYSILICATE,POLYETHYLENE,MICA,CI 77891,CI 77491,DIISOSTEARYL MALATE,CI 77499,C20-40 ALCOHOLS,COPERNICIA CERIFERA (CARNAUBA) WAX,CI 77492,SILICA,ACRYLATES/STEARYL ACRYLATE/DIMETHICONE METHACRYLATE COPOLYMER,CERESIN,METHYL TRIMETHICONE,RED 7 LAKE
*Vegan. Cruelty-Free. Formulated without parabens, phthalates, sulfates, talc or mineral oil.*
100% Vegan
Cruelty-Free
Matte Soft-Focus Finish
Waterproof
Transfer & Smudge-Resistant
12+ Hour Wear
So Easy, You Could Apply It With Your Eyes Closed
Made for Every Age & Every Skill Level
Free from Parabens, Phthalates, Sulfates, Talc, Mineral Oil & 1,300+ Ingredients with Questionable Data*













Reviews
I received this as a gift in the shade Dusk, and honestly, it’s the only shade I feel like I’ll ever need. It works beautifully with any lip colour! I honestly love wearing it with a lip oil. The formula is so brilliantly created that I find myself reaching for it every single day. And it actually lasts, unlike so many liners I’ve owned before that don’t even make it through a coffee. 100% recommended.
Dawn is so pretty! I pair it with my lip gloss and it gives my lips such a naturally full look. Love it!
I received this from the owner of this brand herself while she was giving away some at the mall, couple of weeks ago.
She gave me the shade dusk and i have not stopped using it ever since i got it. such a beautiful product, glides on so smoothly. and stays put for long hours.
Definitely recommend
These are not really that different from lip liners, but definitely better. I am have medium complexion and I wear DUSK with the clear gloss. Dusk is like a warm brown shade and goes with pretty much every other lip color I own. i am loving it so far.
I was nervous Midnight would be too dark for me, but blended out it’s actually stunning. It gives that deeper brown lip without making me look like I’m wearing a super harsh liner.